In the wake of South Africa’s changing economic landscape, subsequent changes in the luxury property market are inevitable.What factors drive South Africa’s luxury property market? With the spotlight currently on the lower end of the market, what is this sector’s current status and what are its future prospects? Property24 takes a look.
Luxury market driving factors
Property prices in the luxury housing market have reportedly been stabilising in recent years on the back of surging supply and cooling demand.
ABSA’s latest Property Trends Report reveals however that the average price of houses in this segment of the property market has in fact been rising. An improved economy has had an influence on this growth as it has led to increased real disposable income in many South African households.
ABSA reports real disposable income growth to have been 4,7% per annum since 2000 and 6,6% in 2006. Higher disposable incomes have also bolstered the buying power of high income earners and FNB property strategist John Loos explains that “5% economic growth is driving strong growth in higher income purchasing power”.
Other typically South African factors steering the luxury housing market in recent years include employment equity policies, political developments and legislation changes. Although Loos plays down employment equity policies as being specific drivers of luxury property activity, he comments that growing spending power “comes as a result of a dramatic increase in economic freedom, for previously disadvantaged groups as a result of the end of oppressive laws, and for everyone as a result of the end of international isolation”.
What have these developments meant for South African luxury property in the past and what is the status of this sector of the market now?
In the early years of the property boom, higher demand as a result of more purchasing power and favourable interest rates meant that price growth in the luxury market was ahead of the other segments of the property market. A strong supply of luxury homes was thus seen in those years and due to the above conditions affordability was not an impediment.
“More people with high levels of purchasing power mean higher demand. The fall of interest rates post-1998, and then further post-2002, meant a dramatic improvement in the affordability of the luxury end, and a massive surge in demand. Therefore, in the early years of the property boom we saw price inflation in the luxury end outperforming the rest,” Loos says.
The luxury market has not been immune to the effects of plummeting affordability levels and Loos says that “more recently, as affordability deteriorated, the strength has turned to the lower end, with the luxury price bands showing weaker price inflation”.
According to the ABSA report “the gross monthly household income required to qualify for a 100% mortgage on a luxury house of R3,92m for which the monthly repayment does not exceed 30% of income, was about R148,300 in the first quarter of 2007″.
When the average price of an upmarket home was around R2,95m in the first quarter of 2004, the gross monthly income requirement was a significantly lower R105,101.
Doom or boom?
Increases in qualifying incomes and mortgage repayments don’t pose a huge threat to buyers in the luxury housing sector though as many of them are able to purchase property in cash.
Conrad Steinhobel of Lew Geffen Sotheby’s International Realty Hout Bay says “the issue of financing is split down the middle with about half of buyers paying cash while the other half use mortgages or bonds”.
ABSA’s report reveals that “many affluent households might in the past have been able to negotiate a homeloan at a lower interest rate than the variable mortgage rate used in the abovementioned calculations. In reality, this will cause the mortgage repayment and qualifying income in respect of luxury housing to be markedly lower”.
“Besides, at that income level – and especially when the buyer can afford to pay cash for his purchase – the rising interest rate makes a negligible difference,” says Richard Gahagan, managing director of Property24.
The recently introduced National Credit Act (NCA) is not expected to have a crucial impact on the luxury property market either.
“I don’t see the National Credit Act as having a noticeable impact on a market that is currently in a cyclical slowdown in any case,” Loos says.
Steinhobel says the NCA will most probably not affect the higher income bracket as much as the lower income buyer. “Unless buyers have overextended themselves it should have little to no effect.”
Earlier this year housing data released by ABSA showed that the upper end of the market was bucking the price slowdown trend. This report indicated that “growth in the luxury end of the market has accelerated”.
According to Absa’s index the upper end of the market priced between R2,7m and R9,9m rose by 10,9% last year, up from 8,1% in 2005.
More recent data released towards the end of May also points out that “the average price of houses in the luxury segment of the residential property market in South Africa has increased by 113% in total from R1,84m in the first quarter of 2000″. This means the average price of a luxury home sits at a cool R3,92m in the first quarter of 2007.
About the Hout Bay market, a popular destination for high flyers, Steinhobel says “the current supply/demand ratio in Hout Bay has changed quite dramatically in the last six months, with demand now being greater than supply, mainly caused by the fact that prices are more stabile and buyers perceive Hout Bay as an area that offers good value for money”.
He describes buyers showing interest in Hout Bay’s upmarket property as “over 40, married and earning over R50k (per month)”.
Steinhobel’s office currently has a property in Llandudno with an asking price of R48m on its books. This dramatic property offers several reception rooms/entertainment areas, 10 double suites with full bathrooms, kitchens and TV’s and a rim flow pool among other features.
Jana Vorster of Engel&Volkers reports that in the last six months she has been experiencing higher demand in the R5m to R15m region in upmarket Waterkloof in Pretoria.
Although she sees a lot of cash buyers too, she also says that buyers going the mortgage route are increasingly hesitant and are taking much longer to reach a decision, and adding to this delay is the fact that there “is so much stock, with more than 100 (upper income) properties on the market”.
She currently has a 1,100sq m Waterkloof home on the market for R16m with four bedrooms en-suite, several living areas and a flatlet, all on a stand of 2,552sq m.
Other sought-after areas in the country include Sandhurst in the north of Johannesburg where land values, which are around R3k per square meter, are pushing prices ever higher.
Wendy Machanik Properties has a Sandhurst property with a price tag in the late R30m region on its books. This triple volume palatial home, set on an approximately 4,200sq m exotic garden with an abundance of water features, is complete with gazebo, double volume undercover patio and pool.
This mansion with crema marfil marble finishes, boasts two lounges, one with a French polished mahogany bar, formal dining room, family room flanked by the gourmet kitchen, private study with its own entrance plus wine cellar/wine tasting room. It has five bedrooms and large upstairs patio.
More big ticket buyers are choosing Bakoven in the Western Cape over areas like Clifton. Deeds office records reveal that 69 sales worth R286,268m were recorded in Bakoven in 2006.
Meanwhile, in the same period, Johannesburg’s very upmarket Westcliff saw 19 sales worth R164,310m ranging from R1,150m to R18m.
Future prospects
Projecting the performance of the luxury property market Loos says: “Going forward, I believe that for the next few years the lower end will be where the best performance will be, especially for as long as interest rates remain on their current rising trend.
“However, later in the decade towards 2010, one may see the upper end regaining the number one spot in terms of returns due to my expectation that the focus of development will turn more towards the lower end, creating a supply constraint on the higher end as demand grows over time.
“Furthermore, urban land price inflation looks set to be significant as well-situated land with good infrastructure becomes relatively scarcer over time. This would imply strong price growth for prime locations, such as Bryanston for instance, with many of the properties having large stands and being close to the prime Sandton business node,” he says. - Ntokozo Maseko
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